3 Step Brand Success
/Brand/ – (n) a type of product manufactured by a particular company under a particular name.
YOU ARE YOUR BRAND.
A brand is more than logos, color schemes, font types & websites. It should tell a story & embody a persona. You are your brand. The way you handle yourself in public, the things you wear & the events you attend are all representations of who you are, how you think, and why you do things! We live in an era where anything is possible and everything is on display so careful and strategic curation is very important. Any one thing can either boost your image or tarnish it. You are in control of what your story is. Why not make it a best seller?!
What does your brand say about you? How can I reflect what I want my brand to say?
The key to learning anything is repetition. You want to leave an impression on people, and the best way to do it is through repetitive visibility until they begin to associate your brand with trigger words, images, & concepts. Some of our favorite clothing brands successfully accomplished being impressionable by using strategic collaborations! Think Rihanna & Fenty, the Kardashians & Balmain, Serena Williams & Nike. When deciding who to collaborate with, you must make sure your target markets overlap, the other brand is reputable, and that the collab is equally beneficial for all parties involved. The stronger the collaborations, the more success you will have with your visibility!
Functional: This idea focuses on immediate reasons such as making money & doin’ whatcha wanna do.
Intentional: This concept focuses on how your brand can be useful in doing good for the world.
Obviously, the ideal focus of breaking away from a desk job is for freedom and making money (because lets face it, having a consistent pay check from your job is comforting)! However, if your purpose isn’t bigger than money, you’ll burn out quicker than on your worst cardio day! People and relationships are the most valuable assets in the world; if you can foster those assets, money and freedom will be chasing you down!